News Release: Symphony Launches Subscription Drive with Chocolate

Contact:
Arleigh Aldrich
Marketing and Public Relations Manager
aaldrich@wso.org
316.267.5259

March 27, 2013

FOR IMMEDIATE RELEASE

The Wichita Symphony begins its public subscription drive for the 2013-2014 concert season on the weekend of April 6 and 7 at the eighth and final Classics concerts of the current symphony season. What better incentive to subscribe is there than chocolate? In this case, a pair of wrapped chocolates from Coca Dolce will be given to individuals who place a season subscription order at the weekend concerts.

According to the Symphony’s Executive Director Don Reinhold, who has done similar promotions elsewhere, chocolate is an incentive that encourages patrons to subscribe. “It’s like the carrot and the stick,” he said. “The chocolate is the carrot to subscribe now, the stick comes later in the form of higher prices if you wait!”

Tables will be set up in the Century II Concert Hall Lobby and staffed by Symphony volunteers from the Board of Directors and the Women’s Association before and after the concerts, as well as during intermission. Subscriptions will be available for the full Classics 8 Series and the traditional Classics 4 Series offering a pre-selection of four Classics concerts, two in the fall and two in the spring. Those who subscribe during the weekend subscription drive will receive a package of exquisite Coca Dolce chocolates, one of which will be imprinted with the Symphony’s new logo. Chocolate supplies will be on a first come, first served basis.

Subscribers purchasing the Classics 8 Series can save up to 20% from the cost of single tickets during the Early Bird Renewal Phase, which runs from April 6 until May 24. With the price of center orchestra seats going up to $55 next season, those savings can add up. After May 24, the discount for the Classics 8 Series will be 15%, and the Classics 4 Series 10%. “The more you buy, the more you save, and subscribers get the first choice of seats,” states Reinhold. He adds that the sooner patrons purchase their subscriptions; it saves the Symphony critical money in the long run.

Symphony subscription campaigns have evolved a lot in recent years. Traditional subscribers willing to make season long commitments still remain an important segment, but for those patrons who prefer more flexible options, the Symphony will offer a Compose Your Own series in June. The Wichita Symphony also engages a telemarketing company that will work throughout the summer and fall to build the Symphony’s subscription base using both fixed and flexible options. Last season’s efforts reversed a trend of declining subscriptions sold at the Wichita Symphony for the first time in a decade.

Subscription campaigns are no longer a short blitz, but a long marathon of packaging and re-packaging the season, says Reinhold, who indicates that there will also be a Pops series for next season rolled out later this spring.

The Symphony’s final Classics concerts of the season take place this weekend in Century II Concert Hall at 8pm on Saturday, April 6, and at 3pm on Sunday afternoon, April 7. Thirty-minute preconcert talks, Inside the Music, with Music Director Daniel Hege are offered free to all ticket holders one hour before the concert in the Concert Hall. The weekend’s programs feature acclaimed German pianist Markus Groh in Beethoven’s Emperor Concerto. The orchestra performs one of the quintessential American symphonies on the second half – Copland’s Third Symphony, which uses the well-known Fanfare for the Common Man in the final movement. Tickets may be purchased online at www.wso.org, by calling the Symphony Box Office at 316-267-7658, or at the Symphony office on the second floor of Century II Concert Hall.

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